Objective
Raise awareness of a new offering by showing up where our audience spends time online—and delivering helpful content that encourages real engagement.
The Challenge
We set out to introduce a new service offering quickly and meaningfully. The goal was to offer something genuinely helpful to our audience—a complimentary audit that could support their marketing efforts and spark the right kind of engagement from the start.
Our Approach
We designed a creative-first, campaign that delivered value-led messaging across a mix of digital platforms. Our strategy focused on mobile-optimized formats, short-form videos, and native creative that blended naturally into the environments our audience was already using.
To ensure we reached people wherever they were, we delivered content across:
- Mobile devices (where most of the engagement happened)
- Desktop and tablets (for deeper browsing sessions)
- TV screens (for broader brand exposure)
Our creative mix included:
- A variety of static image ads
- Short-form videos in vertical, square, and horizontal formats
All content was designed to load fast, look great on every device, and guide users to pages where they could learn more—or claim their audit.
Key Outcomes
- Achieved a low cost-per-click, well below typical industry averages
- Video ads delivered stronger engagement and cost-efficiency than static images
- The campaign drove a high volume of meaningful actions, including page visits and audit interest
- Engagement rate on video placements exceeded 15%
- Conversion rate on key landing pages topped 9%
Creative Insights
- Short-form videos were the top performers across all placements
- Mobile led the way, with the highest click-through and engagement rates
- TV screens helped build awareness, but didn’t drive as much interaction
- Motion-based creatives in flexible formats (especially vertical video) worked best in feed-based environments
What Worked
- Diverse creative formats kept things fresh and engaging
- A mobile-first mindset helped us show up where people were most active
- A helpful, value-driven message (the free audit) gave users a reason to click
- We focused on real engagement, not vanity metrics
Takeaway
This campaign shows that when you lead with value and meet people where they are, awareness becomes more than a metric—it becomes momentum. By delivering the right content in the right way, we were able to start conversations, build trust, and turn attention into action.
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