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How to Run an AI Visibility Audit (Step-by-Step with Templates)

Introducing the Optiamaze AI Visibility Audit Pack

The way people find brands is changing fast. Instead of searching, they’re asking, and AI tools like ChatGPT, Gemini, Perplexity, and Claude are deciding which brands get mentioned. The Optiamaze AI Visibility Audit Pack helps agencies and marketing teams measure that presence with ready-to-use templates built for today’s AI-driven search landscape.

AI-generated answers are becoming as influential as search rankings in driving brand visibility.

What’s Inside the Pack

Four editable templates designed for end-to-end visibility analysis:

  1. Audit Presentation (Slide Deck)
  2. Report Template (Spreadsheet)
  3. Audit Checklist (Spreadsheet)
  4. Prompt Pack (Document)

Get the Pack Now — access all four editable Google files instantly after checkout.

Professional woman looking confident under clear sky with text “Search Has Changed. So Has Visibility.”
Sample transition slide from the AI Visibility Audit Presentation deck.

1. Audit Presentation (Google Slides Template)

An editable Google Slides deck designed to help you summarize visibility scores, sentiment trends, and key takeaways. It’s structured for storytelling and ready to customize with your own branding, making it ideal for client reports and performance reviews.

2. Report Template — Spreadsheet

A pre-built Google Sheet that captures and organizes your visibility metrics across AI platforms. It includes scoring for visibility, sentiment, and citation patterns, helping you identify trends and opportunities at a glance.

Sample AI visibility report template showing hypothetical data for Optiamaze across ChatGPT, Gemini, Perplexity, and Claude.
Sample dashboard tab of the AI Visibility Report Template shown in the spreadsheet.

3. Audit Checklist — Spreadsheet

A detailed, editable checklist covering technical health, authority signals, and content readiness. Use it to evaluate websites step by step and ensure every factor that impacts AI search visibility is accounted for.

Sample audit checklist template showing AI visibility, SEO, and technical optimization tasks with status indicators such as “Completed” and “In Progress.”
Sample spreadsheet view from the AI Visibility Audit Checklist.

4. Prompt Pack — Document

A ready-to-use document with tested AI prompts for ChatGPT, Gemini, Perplexity, and Claude. Each prompt is designed to help you evaluate brand visibility, compare competitors, and uncover how AI tools describe your business.

Document-style template titled “Long-tail visibility prompts” with sections for discovering new brands, comparing competitors, and refining keyword visibility.
Sample document view from the AI Visibility Prompt Pack.

Run Your First AI Visibility Audit in 5 Steps

Each file in the pack works together as part of a simple, repeatable workflow — from prompts to presentation. After checkout, you’ll get instant access to editable Google files ready to copy and use.

  1. Copy the files: Open the shared folder and make a copy of each template (Presentation, Report, Checklist, Prompt Pack).
  2. Run the prompts: Use the Prompt Pack inside ChatGPT, Gemini, or Perplexity to see how AI tools describe your brand.
  3. Record results: Log mentions, citations, and sentiment in the Report Template — scores update automatically.
  4. Check your site: Use the Audit Checklist to confirm technical, content, and authority readiness for AI discovery.
  5. Share findings: Present visibility insights and next steps with the editable Audit Presentation Deck.

Repeat anytime to track how your brand’s visibility evolves across AI platforms.

Get the AI Visibility Audit Pack

Everything you need to run a complete AI visibility audit. Download now.