Edenhall Farms is a family-owned startup bringing clean-label, grass-fed beef cold cuts to modern consumers. With roots dating back to 1984, the brand needed a cohesive identity that worked both online and on the shelf.
Optiamaze supported them with strategic website guidance and packaging design concepts to build a strong foundation for launch.
We began with a strategic review of Edenhall’s draft website to ensure it was story-driven, conversion-ready, and SEO-friendly.
Key recommendations included:
Strengthening hero messaging for stronger first impressions.
Improving visual consistency across pages for a more polished brand presence.
Refining site navigation to better guide visitors from story to purchase.
Advising on SEO best practices, including avoiding placeholder content indexing.
These adjustments created a digital foundation that felt professional, trustworthy, and ready to grow.
To bring Edenhall’s story to life on the shelf, we developed two distinct design directions.
The Topographic Lines concept drew inspiration from the land itself, symbolizing the roots of the family farm. Its clean, scalable design system was flexible enough to adapt across future product lines while maintaining a consistent identity.
The Wooden Texture concept leaned into rustic warmth and handcrafted tradition. With a tactile, authentic feel, it conveyed trust and stood out as a natural choice for health-conscious consumers.
Both directions were supported by a considered visual system — pairing rich color palettes (Smokehouse Brown, Barn Red, Harvest Gold) with carefully selected typography (Bogart and Bayon). These elements came together in high-fidelity product mockups for Edenhall’s Uncured Beef Hot Dogs, each infused with brand storytelling: “No additives. No shortcuts. Just honest meat.”
The project established a clear digital and creative foundation for Edenhall Farms — including a strategic website roadmap and a comprehensive design deck. Together, these deliverables created a flexible brand toolkit that ensures consistency across every touchpoint, from shelf to website.
