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Track smarter with server-side tagging

Set up your tracking the right way.
Get accurate data and reporting today.

Start with Pro

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GTM Server-Side Setup

  • Configure Google Tag Manager Server-Side (GTM-SS).
  • Support faster load times and reduce the need for client-side scripts.

Cloud Tagging Setup

  • Set up a Google Cloud or AWS server environment.
  • Enable first-party data tracking for greater control.

Server-Side Event Tracking

  • Configure GA4, Google Ads, Meta, LinkedIn, and more.
  • Help reduce data loss and improve the reliability of conversion tracking.
SMARTER DATA

Enhance tracking accuracy and control.

Server-side tracking can minimize browser dependency, improve performance, and provide cleaner, more reliable data.

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FROM SETUP TO INSIGHTS

Smarter server-side tracking

01.

Onboarding &
Strategy Alignment

We assess your tracking needs, existing setup, and data goals to map out an optimized server-side tracking strategy.

03.

Testing & Optimization

We validate data accuracy and help event tracking work reliably across platforms.

02.

Server &
Implementation

We configure Google Tag Manager Server-Side (GTM-SS), set up cloud-based tracking, and enable event forwarding.

04.

Ongoing Support & Insights

We optimize performance, debug issues, and provide insights to enhance data quality and tracking efficiency.

YOUR PLAN, YOUR QUESTIONS

Frequently asked questions

Do I need my own server?

We can set up a managed cloud-based tagging server or configure one on your infrastructure.

Can server-side tracking help improve ad performance?

Yes — server-side tracking helps reduce data gaps, supports more accurate event measurement, and gives platforms better signals for ad delivery.

What’s the difference between client-side & server-side tracking?

Client-side tracking uses browser-based scripts and cookies, while server-side tracking routes data through a cloud setup — offering more stability, accuracy, and flexibility.

Can I upgrade my plan later?

Yes! You can upgrade to the Elite Plan anytime to unlock advanced automation, A/B testing, and deeper analytics support.

Which platforms support server-side tracking?

Google Tag Manager Server-Side (GTM-SS), Google Analytics 4 (GA4), Google Ads, Meta, LinkedIn, TikTok, and other marketing platforms support it.

FIND THE RIGHT PLAN WITH OPTIAMAZE

Essentials for tracking. Pro for scaling.
Elite for performance.

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Smarter tracking.
Clearer reports. Better optimization.

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